Social media has truly taken the world by storm in the past few years and it continues to be a popular platform for people from all over the world to connect and share their lives and thoughts etc. Photographs are perhaps the most popular thing that people share on social media and over the years, taking a photo for social media has become more of an art. Nothing ruins a good page like low quality photographs, something especially true for social media influencers and entrepreneurs looking to promote their business and image. Food photography is one of the most popular subject nowadays in social media. Check out some sample british corned beef images on our pages.
Fortunately, there are ways to improve your social media photography and we have rounded up a few useful tips to help you out:
Understand your vision
First things first…why do you post photographs on social media? Are you a pastry chef looking to promote their products and business or are you just a regular person looking to clean up your Instagram page? Whatever your reason is for taking pictures, you need to have a vision in mind. Understand what are you are trying to accomplish with your photos and figure out what you want them to look like. You can always turn to other people’s social media accounts for inspiration. At the end of the day, a well-thought out social media page tends to be more aesthetically enticing and allows for better creativity.
Lighting is important
Dull and shadowy photography is never a good look. You have probably seen a few people shimmying around in the daylight or even a room, trying to find the best lighting possible. Good light reflects well on your pictures and especially if you are taking pictures of people, it accentuates their features. Of course, the best way to get good lighting at all times is to invest in a professional light but, for those who cannot afford it or those who simply want something more natural, it’s a good idea to catch the sun at its golden hour. This is usually 1 hour before sunrise and 1 hour before sunset when you can get a soft light that is not too bright. It might take some time to find the perfect lighting but once you do, it is all worth the effort.
Professional Camera over Mobile Camera
We are not denying the many advancements mobile phone companies have made when it comes to phone cameras. However, the best results you can get almost always come from a good quality camera. We are not suggesting you splurge on a pricey gadget but, if you can get your hands on a decent digital camera, you are guaranteed improved quality of your social media photos.
Simplicity is key
One of the hallmarks of good social media photography is simplicity. A picture with too much going on is difficult to focus on. This is detrimental if you are trying to promote someone’s beauty, food you made or even architecture because instead of focusing on the main object, people’s eyes tend to catch distractions a lot faster. The best tip is to clean up your background and try not to fit too much into one photograph.
Natural is best
While we are not against a bit of editing here and there, there is such a thing as doing too much. Editing can be useful in cleaning up some not so sightly flaws but if you are relying on it to ‘make’ your photo then perhaps you need to retake the photo. No matter what companies might advertise, natural is always best and a lot of people would rather look at a picture with all its perceived flaws than an unrealistic, over polished image. This is especially true when your photography is entered on images of real people.